CRM email communication and database management systems are now rapidly being implemented by small to medium businesses. Many are replacing print based marketing efforts with email, while others are using the systems for database management requirements across their organisations.
An observable market trend is the integration of Internet marketing strategies with other traditional offline methods. Many businesses use the systems to send out regular newsletters and promotional material as well as internal communications.
The most noticeable benefit is the ability for businesses to communicate instantly, with all stakeholders in their business, for a cost that is far less than any other method.